Home of Wasatch Beers - Wasatch Brew Pub and Brewery

Wasatch Beers (Schirf Brewing Company) was formed when Greg Schirf found his way to Utah from Milwaukee, America’s beer capital, only to discover that his newly adopted home state did not have a brewery of its own. Recognizing a need and an opportunity, he committed to rectify this situation.

Wasatch Beer has long satirized the Mormon (Church of Jesus Christ of Latter-day Saints) culture with its advertising. Previous Reagan billboards for Wasatch featured the buxom blond namesake for St. Provo Girl Pilsner and catchphrases “Baptize your taste buds,” “Serving the local faithful” and “Oh, my heck.”